Viral Marketing Initiatives

Viral marketing…is it a thing?  Viral content is a real phenomenon associated primarily with social media but should it be considered a specific segment of marketing?  In my opinion, viral marketing isn’t actually a type of marketing but rather a byproduct of creating content that contains specific characteristics which drive viral sharing.  This blog post … Continue reading Viral Marketing Initiatives

Differentiation

You Can Get With This…or You Can Get With That For someone outside of the surfing (and action sports) community it may seem like an easy formula…take a cool picture of a surfer on a wave in an exotic locale, add some clever copy based on nature or living outside the constraints of society, multiply, … Continue reading Differentiation

Blogging and Twitter are Important Elements of the Groundswell

One of the required readings for my graduate course in social media and the inspiration behind this blog post is the book Groundswell: winning in a world transformed by social technologies.  The book is a comprehensive look into how technology has revolutionized the business world.  I would suggest reading it for a more detailed explanation … Continue reading Blogging and Twitter are Important Elements of the Groundswell

Going Social Can be Risky…But NOT Going Social Isn’t an Option

Luxury Appliance Brands Go Social I want to start by saying that I don’t think any brand, regardless of industry, can afford to ignore social media.  Again, I am going to focus on the home appliance industry to demonstrate the risks associated with taking luxury appliance brands social. What exactly makes a "luxury" appliance brand? … Continue reading Going Social Can be Risky…But NOT Going Social Isn’t an Option

Ripl…A Mobile App for Creative Social Media Content

In my first blog post, I touched on a great social media tool called Canva.  Then, in last week’s post, I explained how visual content is a vital part of the social media marketing for my client in the appliance retail industry.  In that post, I mentioned the mobile photo editing app Enlight, which is … Continue reading Ripl…A Mobile App for Creative Social Media Content

Social Media for Appliance Retailers

As an independent contractor for (mostly) micro and small businesses, I  focus primarily on social media, email, and content marketing initiatives.  So it seemed a bit redundant to write about the current state of social media within...well, social media.  Instead, I chose to focus on the tools I use for a client in the high-end appliance … Continue reading Social Media for Appliance Retailers