Viral Marketing Initiatives

Viral marketing…is it a thing?  Viral content is a real phenomenon associated primarily with social media but should it be considered a specific segment of marketing?  In my opinion, viral marketing isn’t actually a type of marketing but rather a byproduct of creating content that contains specific characteristics which drive viral sharing.  This blog post …

Differentiation

You Can Get With This…or You Can Get With That For someone outside of the surfing (and action sports) community it may seem like an easy formula…take a cool picture of a surfer on a wave in an exotic locale, add some clever copy based on nature or living outside the constraints of society, multiply, …